Michael Lobb is a the founder of Service First Realty Group. Michael has served as the company’s principal broker since its inception in 1998. Along with his associate Robert R. Wetzel, the two long time Salt Lake City Brokers decided to open their own brokerage with a commitment to establishing a “professional and fun” working environment. Michael prides himself on offering extremely personalized service and care to each of his clients. It is Michael’s aim to build and maintain “life long relationships” with his clients and colleagues.

In today’s competitive real estate environment, Michael feels very strongly that he has to set himself and his company apart, providing an atmosphere that is unique in the marketplace. Michael’s commitment to provide honest, forthright advice and the highest degree of service, have enabled him to establish a loyalty base among his clients uncommon in the industry. His clients frequently refer him to their neighbors, family members, and business associates because they know Michael will “take care” of each client in this “particular, unique, and special” manner.